Price: ₹350 - ₹270.00
(as of Oct 18, 2026 12:09:31 UTC – Details)
The book ‘Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh’ delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving India’s rich cultural heritage.
Publisher : Qurate Books Private Limited
Publication date : 21 October 2024
Language : English
Print length : 204 pages
ISBN-10 : 9358986867
ISBN-13 : 978-9358986860
Reading age : 18 years and up
Item Weight : 240 g
Dimensions : 21.59 x 13.97 x 1.27 cm
Country of Origin : India
Packer : Qurate Books Pvt Ltd – F16 Alfran Plaza, Panjim – Contact 18002106527
Generic Name : Book
